Nike golf advert analysis

Element	Denotation	Connotation
Camera shots and angles	The advert uses a range of camera shots as it aims to focus on different things for example at the start a wide short is used to show the two character which is followed by a close up shot on the golf balls they hit.	The different shots are used to show all the activity that is occurring as the characters play golf.
Linear/Non linear	The advert has a linear structure as it shows a gradual increase the characters are trying to enforce as they compete against each other in which leads to the ending scene as Tiger Woods beats Rorry Mcllroy by doing a trick in which he is unaware as to how it functions.	The advert’s use of linear is an effective way to convey the storyline and build up the anxiety as to who will eventually beat the other in the golf competition. This also helps in building up to the funny scene at the end.
Sound	The main sounds are from the golf and also diegetic sound in the form of trumpets.	The sound adds excitement in which the advert aims to do in order to show golf as a interesting game therefore influencing customers to purchase Nike golf equipment.
Structure	The structure is well constructed as the advert shows an exciting match of golf in which is followed by comedy to make the main impact and make audience remember.	The structure of the advert makes an effective message as it conveys the humour well therefore making the advertisement memorable to audiences.

Characteristics of advertising

USP (Unique selling point)

This is a reason that is stated by the business in order to differentiate it from other businesses and define the product and services that it offers in order to convince people why they should prefer that brand as opposed to others.Therefore this is a promotional theme as it is a component of advertisement.

Slogan

A slogan is a phrase in which is also built up as part of an advertising campaign with a logo or a brand.Therefore a slogan helps in making the business more memorable and informing the target market of what it aims to accomplish.

Lloyds tsb

The lloyds tsb advert is a persuasive advert as it shows a range of people and families in the form of animation travelling in which expresses the slogan "For the journey".The advert also uses non-diegetic sound in the form of a voice over in order to define what the product being advertised is.The advert also has music and the voice over is done in a persuasive manner.

Skoda

The skoda advert is non realistic as it shows machine made man making the car and it uses non-diegetic sound as it has rock music.Along with the advert the rock music symbolises power in terms of the product.The advert also has energy,action and special effects to draw the audience in.

Brand Identity

This is what the product is,what the business believes and what it does.Therefore this is the connection that the business makes with its target audience.The brand is also a visual representation of a certain company or a product.

Logo

A logo is imagery that is used to define a product in order for the customers to realise the brand.A logo also shows the position of a certain business in the market that it is in.Therefore when a business has a strong brand the logo being part of this the logo then attracts customers when they see products made by the business.Overall the logo defines what the business does

Denotations and Connotation

Denotation is what the certain thing is therefore this is used in order to understand the subject in detail and connotation is what it symbolises therefore this is the emotional or personal feeling in which the word has. Overall shape,colour,font are what define connotation.

KFC

KFC stands for Kentucky Fried Chicken. The company was founded by Colonel Harland Sanders hence why he has always been a part of the KFC logo. Within the early years his face is serious however as we look at the Logo now his face is more friendly due to the smile that reflects this. The colour red also makes the logo lively and also helps in making the text stand out within the logo today as the text is included.The red colour also helps in making the text more bold.The KFC logo uses a slight modified version of the Friz Quadrata typeface.Overall the logo therefore promotes the business and creates a strong brand for the business as its products also have the colour red.                

Coca Cola

      

Frank Mason Robinson created the Coca-Cola logo in 1885 and has many things in which it signifies despite not showing as firstly the well designed text in the form of swirls shows enthusiasm and energy in which the business aims to represent.The text also shows elegant and the red colour stands out as opposed to the black as this is dull.Lastly the text is fancy and the C's stand out therefore increasing the chance of people remembering the business.

Amazon

 The amazon logo has also continuously changed however the aim is still represented within the logo showing that the business sells products from A to Z.The smile beneath the word amazon shows the smile in which customers will have after buying the products that they find on the site.The colour black shows that the business stands out as the orange shows pride and happiness.


Intel

 The Intel logo has had some changes and the new logo is now futuristic in which reflects a good image due to what the company does.The blue used within the logo shows that the business has power over the minds of its target audience.The logo fulfils the strategy of making the logo simpler but powerful as this is projected in the bold text.

Pantene Pro-V

 

The use of a bold font with the jumping cat (tiger) on one side makes an good image for the business as this shows that the business will strive and move forward in order to improve its product.The logo also signifies the willingness of doing a challenge and being courageous.Due to the jumping tiger this also shows power and energy in which is also further supported by the bold font.

 Vodafone

Firstly the speech mark in the Vodafone logo symbolises conversation.As opposed to the old logo the new logo stands out due to the red and the change in the logo shows the growth in the business as the old one is simple.

Tesco

The Tesco logo uses a combination of red and white for its colours in which are the basic colours on the British flag therefore enforcing that the business is British.Overall the colours and the bold text show that the business stands out and uses simple effective methods. 

 Adverts and brands

Iphone 5 advert -Physics

Despite the apple advert not starting with showing the logo and the company this is a good example of a advert that successfully advertises and makes its brand stronger from this action as the advert starts by creating an image of the company and its product that a potential customer can identify as the business is known for creating adverts with this manner.However for those who don't identify the business at the start this draws them in and despite the topic of physics being something some people hate this draws the audience in to see where the advert leads and the message it aims to put across.

The voice over used synchronises well with the advert as it is calming and of class therefore drawing the business class audience in the advert.Due to the voice used being of a younger male this also further draws in teens and overall the voice over effectively reaches a wider range of audience and informs the audience of the things occurring in the advert and sums what the product represents.

This theme of  being different is enforced at the end of the advert as all footage is stopped and replaced with in white screen. The use of  white footage conveys impressions of greatness as it provides a strong contrast with the text apple and the logo in which are black . This is also shows that apple is different and also stands out from other brands.

Microsoft surface advert

The new Microsoft advert does not represent a strong brand despite the effort of inserting music and dance in which highly attract the audience.However the advert results in entertainment but it does not inform the audience fully what the product does therefore making the brand weak.Furthermore due to the bad introduction the word surface at the end does not fully justify what the product is about despite the advert having instructing the audience to find out more on the site in which most audience will not do.

Overall the advert does not fully inform the audience what the product is and what the business' aim is in producing the product.Furthermore the dancing does not actually link with the advert as no explanation of the brand is mentioned through voice over or other methods.

Perfume Lady Million

Within this prezi I am going to analyze Paco Rabanne advert (perfume lady million) and list all the different things that are enforced in the advert.

Perfume Lady Million Feminino por Paco Rabanne on Prezi

Joful and Persuasive content

Introduction

I am going to identify whether joyful content in television advertising is more effective than persuasive advertising techniques.

Joyful adverts examples:

Go compare advert

The go compare advert is a good example of a joyful advert despite it having a character who is interpreted in a annoying way as he sings which is however used effectively as Stuart Pearce Kicks Ball At Gio Compario (character.Therefore as the advert has that scene with a well known celebrity that fulfils the use of joyful content in the advert as this will likely make the target audience laugh and further gain interest in the advert.

Mcdonalds Advert 

The Mcdonalds advert is another good example of use of joyful content as it shows a character first hectic day at his new job but in a funny way as he continues dropping things and doing things wrong.Furthermore the advert also has funny quotes therefore overall creating a joyful advert that will make the audience it targets laugh.

Persuasive adverts examples:

Weight watchers advert



The weight watcher adverts is good example of  persuasive use within an advert as it firstly uses a celebrity endorsement (Jennifer Hudson).Secondly the advert also uses the use of a testimony in terms of how weight watchers works.Thirdly the advert uses a form of words in which are likely to stay within the target audience's mind and lastly use of facts is fulfilled.

Colgate advert

Firstly looking at the Colgate advert it uses facts and testimonials effectively as people are interviewed within a shopping centre in which have used the product.The advert shows an experiment of the people providing the testimonies therefore meaning that they further prove what they are saying therefore meaning that the facts mentioned in the advert is expressed and actually shown to prove that the product works.Therefore overall the advert shows a range of facts and also uses things such as close up shoots to show the expressions of the people's faces during the experiment and during the interview therefore allowing the audience to see their body language.The advert also uses the shock factor as one of its strategies through firstly listing the problems that you may face with your gums then further showing the solution.

 Cadburys Caramel

Old school advert with the voice of Marylin Monroe (intertexuality -film 'some like it hot').Pitch and tone is used effectively.Persuasive techniques are also used as the product is described.Internation meaning the projection of the voice is also done well as Marylin Manroe's voice reflects on what she is talking about and expresses what is occurring in the advert.The advert is based on animation therefore aiming more at children despite also appealing to adults.The advert also uses music as a way to maintain the joyful mood in which the audience have  along with this due to this use of Marlyin Manroe this means that the recognition of her voice occurs when audience see the advert therefore making the advert more memorable.





Cadbury's Gorilla advert

The Cadbury's gorilla advert is an example of a joyful advert as it uses a character of a gorilla playing drums to a well know Phil Collins song in the air tonight therefore making it joyful due to it being unrealistic in the sense of the gorilla plating the drums.Therefore the advert uses music effectively which is one fact as to why it is classified as a joyful advert as it is also creatively made with imagination and awareness.The aim of the advert is to make people smile therefore meaning an increase in the Cadburys brand which is important along with the market.In order to effectively convey the advert it uses comfort and then followed by use of the concept of fame and love.The advert was also aimed to give people the same feeling of joy they get when they eat dairy milk chocolate.Due to planning,good construction and different techniques used the advert became a success having the highest advert views on Youtube,over 70 Facebook pages etc.

Consumer reaction

Consumer reaction is very important as the consumers are the cause of brand awareness to others through the word of speech.Therefore in order for the researcher to be informed of how to cause a good reaction in terms of the consumers quantitative and qualitative data has to be undertaken meaning that they have good detailed information on this and further information in the form of numbers (quantitative data) which further requires analysis in graphs etc.Therefore when making an advert the business should ensure that the consumers have an engagement with the brand

Advertising

Advertising can be done through the use of different sources such as posters,newspapers etc.Furthermore giving the advert a film realise through the use of these sources and making the character more well known means that the target audience will likely gain interest and this will also create excitement and curiosity.Therefore the aims of adverts is to cause controversy and make the audience use social media meaning that they are likely to act upon what they talk about.Another basis of adverts is the term that the audience purchase a products due to emotional attachment.

Overall persuasive techniques within advertisements works effectively as this convinces the audience to purchase the products in some occasions.However joyful adverts have more impact as this causes controversy meaning that more advertisement is done through media such as newspaper and social sites as people talk about the product.Lastly to summarise joyful adverts they contain funny and interesting scenes in which engage the consumer.

Camera shots and Angles

Paco Rabanne

This Prezi is analysis of the advert 1 million by Paco Rabanne and the techniques that are used within the advert.
























Paco Rabanne on Prezi

Smoking adverts

Introduction

Within this I am going to make analysis of different smoking adverts and make comparison between them and list the different good and bad that they have.Looking at anti-smoking adverts shows the difference in the structures they use as they are realistic and as a result to see if using a realistic production is effective.

Advert 1

Anti-smoking advert

This advert shows a ill patient explaining the consequences of smoking in which is further shown visually through the state his in.

This advert does not have much activity as the character is terminally ill therefore meaning that they cannot perform much actions.Use of grey colour is used therefore making the advert appear more depressing to smokers and to make emphasis that the advert is serious.Furthermore to make this realistic and show that what the character is saying are facts a standard camera is used therefore increasing the intensity of what he mentions.

Sound

The sound is effectively used within the advert as the character's breathing is heavy therefore showing further how the character is ill.Impact of this is made more intense by the voice of the character as he is using a technical voice box in which the patient has to keep pressing which also shows how he is struggling.A voice over is used at the end of the advert as the offer for help is made therefore leaving the target audience with the option to seek for help.

Content signs

As a way to justify the reason as to why smokers should stop smoking the advert shows the consequences and effects in which this actions have in the long run as the character (patient) is shown at a hospital bed with a tube to help with breathing therefore showing the extent of illness.

Product

The NHS helpline hence why the production of the advert is realist to make an emotional connection with those who need help in regard to this situation and to also give them a shock factor of how serious smoking effects can be due to the indication of the character with throat cancer.

Target audience

The target audience within this adverts are smokers as it shows the effects in which this has and the things that will occur.The target audience is also non-smokers as they can advice smokers by showing them the advert therefore offering them the information in which they get from this.Moreover this applies to non-smokers as they may be considering to start smoking therefore meaning that the advert is a prevention from them doing this.

Camera shots

The camera shots used are close up shots as this clearly shows the character (patient) in detail to show the illness in a realistic manner.Close up shorts also further supports the things that are occurring in terms of the heavy breathing as this is shown through his movement of lips and the actions of him pressing his inserted voice box.

Advertising techniques

The main advertising technique within this advert is the use of the standard camera,non-use of effects,no use of music therefore making it more realistic.Heart strings are also used as the audience will likely feel compassion towards the character.Moreover the use of actual events that is indicated through informing the character's death shows how serious the after effects are as they can lead to death.

Plot

The plot of the advert is simple but effective as it shows a terminally ill patient through making emphasis on how smoking has had a bad effect on his life.The  image of the character became the signifier of the issue to show what the consequences are when one smokes meaning that the audience relate to what is occurring and the example that this sets.

Conclusion

Overall this advert enforces the use of making an advert realistic meaning that the audience will be drawn in and believe the facts that are stated.The adverts also ensures that the patient comes across as ill to the audience through the use of his voice and his image.However the advert is not memorable as it does not use music in which the smoking- I wanna be like you enforces.The advert does not also do a range of shots in which is done in both the government release and smoking -I wanna be like you advert.

Advert 2

Government release new hard hitting anti-smoking advert

This advert firstly shows a normal household however the house has smoke in which is disturbing as a child is further shown surrounded by the smoke.Then lastly the source of the smoke is identified to be the smoking mother in which the advert end with the solution through a voice over.

Mise-en scene

The colours used in this advert are dark colours and the lighting is not bright due to use of a dark lens within the camera.The props used include the baby's toys before he's shown along with the other family surroundings however they are all covered in smoke along with the baby therefore showing the effect of smoking on others.

Sounds

The sounds used are non-diegetic as it is the ground trembling therefore showing the impact that the smoke has on the baby which is further shown by the movement of the baby's hand as babies usually move slightly when they are touched whilst sleeping.

Voice over

Voice over is used as a way to conclude the advert through explanation of what occurs when you smoke and the solution.The voice over also gives an explanation of the product in detail and also allows the use of words that will have an effect on the audience such as harmful and invisible in which the advert aims to show and the product is based upon.

Content signs

The sound within this advert represents the tension and seriousness of smoke.It also shows the danger that it has to others.The interpretation of the sound also goes along with the message that the adverts aims to show (danger).

Product

The product is a smoke free kit which is why the advert expresses the affects that this has and how this problem can be solved in which also raises the use of the emotional connection strategy.

Target audience

Mainly parents who smoke but also other individuals as this shows the effect that smoking has on others in general.In relation to the parents this also mainly aims to mothers as a female character is shown with her baby therefore showing that despite her trying not to harm her baby through smoking outside the door the smoke stills enters and affects the baby meaning a use in the baby to show mothers how their children are affected.

Camera shots

There is a range of shots used within this advert namely close up shots of the baby's toes and hands and long range of the baby's surroundings and the mother to show the distance between them therefore emphasising that the baby is not safe.The shot are slow therefore showing the audience all the family surroundings.

Advertising techniques

The advert uses a range of techniques as it is realistic in the sense that smoking does really have an effect on children etc.Heart strings are also used as the advert's aim is to reach to smokers and make them have compassion towards those around them.Lastly informative facts are provided to emphasise what the advert would like to interpret.

Conclusion

The advert uses the strategy of heart strings effectively as it draws the audience through showing the effect that smoking has on children and other people that surrounds you.However like the anti-smoking advert this does not have any music meaning a decrease in the potential of audience remembering it.Furthermore depending on how people interpret the advert it might seem unrealistic despite aiming to be realistic due to the high amount of smoke that is shown.

Advert 3

Smoking-I wanna be like you

This advert shows children carrying out the same activities in which their parents do and lastly shows a girl with a crayon trying to copy how the mother is smoking.

Mise-en scene

Colourful colours are used and the scenes mainly contain daylight therefore creating the perfect family scene.Children are also used within the advert as a completion of the family and to later show the impact of parents smoking.The advert also uses a range of graphical effects as firstly the colours shown reflect a good mood

Sound used :

The song I wanna be like you is used as it is linked with the meaning of the advert.A voice over is also used at the end to further reiterate the effect of smoking as the voice over says: "If you smoke, your children are more likely to smoke. Smoking. Don't keep it in the family." Therefore the voice over defines what is occurring in the advert but it also makes it more memorable therefore meaning that the advert will likely have a bigger impact.

Camera shots

A range of camera shots are used including close up,long shots and over the shoulder shots at the end to show two characters within one scene.The different shots therefore shows an overview of what the characters are feeling as happiness is conveyed during the good activities that the children are copying as opposed to the more serious faces which are then shown at the end as the girl tries to imitate how the mother is smoking.

Product

NHS helpline mainly aimed at parents hence why they show the impact in which smoking has on children.The advert also aims to inform the audience of the effects that smoking has in general meaning that smokers will likely find ways to stop.

Target audience

mainly parent smokers and smokers in general as this advert also makes emphasis on the effect that smoking has on other individuals besides those who actually smoke.The advert also aims at people who don't smoke as this has an effect on the actions that they undertake in regard to this issue.

Advertising techniques

A sense of the things that occur within the daily lives of families is shown therefore making the advert more realistic.Informative facts are also used as emphasis on the effect of smoking is mentioned at the end through the voice over.Use of music is used in order to show what is occurring in the advert however in the form of sound.The advert also uses children as smoking parents will get the impact when they watch the advert in the presents of their children therefore meaning that they take the topic into consideration.

Conclusion

This advert effectively uses music and has a range of shots.However the anti-smoking advert might have a bigger impact as it is more realistic.Furthermore despite the music being an advantage it is also a disadvantage as it does not justify the seriousness of the issue at hand (smoking) in which is done with the government advert through ground trembling and done through the character's voice and breathing in the anti-smoking advert.