Volkswagen Advert Analysis

Element	Denotation	Connotation
Camera shots and angles	The camera shots within this advert are mainly focused in the main character which is the child dress in the darth Vader clothing from star wars.	The focus on the main character is done in order to build up the funny scene that is shown at the end of the advert.
Linear/Non linear	The advert is linear based as it goes in order all the way through to the funny scene in which is shown at the end.	Use of linear is effective within this advert as it makes the audience have curiosity and anxious as to what will happen at the end in which the advert then delivers.
Sound	The sounds used are the darth vader theme tune along with sound effects from the car and props used.	As the advert is based around the theme of star wars this then makes a connection with what is occurring.
Structure	This is a realist advert however the character is playing an anti-realist role as he tries to use the powers in which darth vader portrays in star wars.	The stricture is well constructed as the mixture of realist and anti-realist form a good concept for the advert.