Within
this lesson we decided that we would do some free running scenes for our advert
with two people shuffling around. We
also did some scenes of two character playing football as this was one of our
props for our advert. However we did not do the bike and the skateboard scene
as we did not have these props. Overall looking at the footage we got the
scenes did not come out as we wanted them to therefore we will have to see if
we have to film them again or find other solutions.
Monday, 4 March 2013
25/02/13
Within this lesson we started to do some scenes for our advertisement
whilst focusing on our company name shuffle therefore inputting this within the
advert. We also looked at other ideas that we had and ensured that they were
within the advert. We also discussed all the different aspects of the advert we
would like to include and what would be the important things to carry out in
order to ensure that the whole process would be a success. In order to start making progress with our 5 minute advert
we started editing the car scene. However there is indication of some problems
as the scenes are blurry due to problems with the camera. Therefore the
solution is to film the scene again however looking at the advert it does not
convey the brand that will attract the target audience in which we are going to
aim for. Therefore we have decided to discuss this within the next lesson.
11/02/13
Within this lesson we had a filming session in which we filmed different
scenes. However despite having some footage that would be useful most of the
things in which we filmed would not be relevant hence why we also discussed
while filming the different things that we can do to improve our filming
therefore giving us time to reflect and make improvements that would make our
filming process effective and efficient.
27/01/13
Within this lesson we effectively discussed and planned as to what we
wanted to start filming for our advert. As we discussed we decided to start
with doing a car scene as our advert will be based on different scenes with the
characters having different props.
Monday, 21 January 2013
Advertisement Planning
Brief: Fashion chain that is aimed at 16-23 year olds in which sells clothing that is similar to bank.
Assignment: Create a one minute advert aimed at what is stated within the brief.
Tasks
Researching current stores/brands (look at their adverts) and see techniques used
Mind man ideas
Mood board
Word board
Pre-production Storyboarding
Research (fashion Chains)
H&M
Element
|
Denotation
|
Connotation
|
Camera shots and angles
|
There are a range of shots used in this advert as it shows close up, mid shots and mainly wide shots in order to show the large amount of people within the advert.
|
The main shot which is the wide shot is an important part of the way the advert is conveyed as it is mainly based around the idea of the supremacy that H&M clothing will give men and also the attention women will get which is widely shown through this.
|
Linear/Non linear
|
The advert is linear and very straightforward as it shows some girls giving one guy the attention in which they receive back due to the H&M clothing they are wearing.
|
As this is not based on a storyline this just delivers the message behind the advert and makes the clothing the centre of attention and the advert also shows how the clothing will be projected to others.
|
Sound
|
The sound in the adverts are diegetic sound as it only has some music.
|
This supports the excitement in which the advert is trying to show and the happiness the clothes will bring to one's life etc.
|
Structure
|
This advert is a realist as it shows the female characters showing their clothing along with the male and the affection they have for each other due to the clothes making them attractive.
|
The structure of the advert is well made as it makes the clothes the main focus.
|
My proposal for our company name is shuffle as this would mean change in the direction that people take within the clothing.This will all be stated within our Logo as we would design it to suit what we will represent.The following will be our Logo:
New Logo
Having put all aspects of our old logo into
consideration this conveyed the apple brand as the shuffle sign in which we had
put in the logo was based on apple. Therefore we made this more innovative in
order to ensure that our brand is unique. Also as it is clearly distinctive
from others this means that there would be more brand awareness. As the target audience are also of a younger
age this logo is also suitable and something that would be appealing to an
audience of 16-25 years.
Mood board:
20/01/13
In this lesson we started to establish the different names
that we may potentially use for our advertisement. However everyone had
different names in mind as the following were mentioned:
·
Notorious
·
Swerve
·
Lead
·
Swag
However despite having these different names we will
deliberate and potentially come up with new names in order to create the name that will best suit our clothing line in
which we will advertise therefore making our advertisement brand more strong.
5 Minute advert First Idea planning
Advert
We have
decided to base our advert on the following props:
Skateboard
Football
Therefore
these will be the props however we will be basing our advert on the characters
as the aim of the advert is to show the clothing. Therefore the combination of
the two will make the advert more interesting and help in making the advert not
just focused on one thing but different aspects. The adverts will be within
different locations and will show the characters using their props then a still
shot of them at the end to show their clothing in full.
Misc. En Scene
Storyboard
Locations
For our location for the advert we will have a car scene in which will have the character driving the car into a driveway. After this the character will the exit the car and do a still shot to show their clothing.
The other
scene we will be having for the skateboard scene will be a skate park. Lastly
the bike scene will be outside the school on Cox Street and the football scene
in school at the Astroturf.
Lighting
All the
scenes within the advert will be based outside therefore there will be no
requirement for lighting. However in order to improve the graphics and the
overall look of the advert when editing we will ensure that things such as
brightness and the colour saturation is at the right level and if not the case
we will adjust this.
Treatment
This will
be a linear advert meaning that it will have a continuous indication of events.
Therefore all the things that will be shown in the advert for each scene will
be shown in order. The overall look and feel in which the advert will be aimed
to convey will be a sense of excitement and energy. However in terms of the
clothing we will be aiming to show a new look that is appealing to the target
audience.
Context
The
purpose of this advert will be to clearly indicate the clothing in which
Shuffle sales. However another aim will be to ensure that the advert will be
interesting which will gain the attention of the target audience hence why we
used the idea of having props.
Risk
assessment
Location
|
Risk
|
Cox Street
|
Cars, bikes and Props
|
School
|
Running students
|
Driveway
|
Cars
|
Skate park
|
Skateboarders and Bikes
|
Advert
roles
Name
|
Role
|
Kashif Naseer
|
Actor and editor
|
Munashe Mukandi
|
Actor, editor and director
|
Curtis Fletcher
|
Actor and Camera man
|
Haris Umair
|
Actor and Camera man
|
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