Advert Description:
Within the advert
we will try to gain interest from our target audience by use of different
techniques. Firstly we will use music that is lively and well known by people
aged 16-25 years meaning that this alone will make the audience persuaded to
watch it. The advert will be based in different locations therefore meaning
that the audience do not get bored. Along with this the scenes will have
different types of shorts and angles in which we will use to make it more
interesting. The Advert will be linear meaning that the scenes will be showed
in a sequence that will start from the beginning to the end.
Misc. En Scene
Within this I am going to state what the camera will be
seeing. Therefore I am going to look at all the different aspects of our advert
meaning that I will look at the characters and the way they will be portrayed.
Clothing/make up
Firstly the clothing is a very important part of the advert
as this is the representation of the environment that the characters will be
in. Therefore the advert will be based in different environments such as the
motor museum and a garden. The characters will be wearing formal clothing or
casual due to this being the form of clothing in which we would like to convey
to our target audience. In terms of make-up this will not be required as the
characters will be trying to interpret a natural look in which will therefore
go with the advert overall all as it is meant to be simple and straight forward
however also interesting at the same time.
Locations
The locations that will be used within the advert will be
firstly Cox Street in which a character will be shown walking along the pathway
however mainly focusing on his clothing and his bag in which is the main aim of
this advertisement. Another location will be the motor museum along with a
garden.
Props
The props that will be required will be:
- Costumes (casual
clothing: e.g. t-shirts, jeans, shirts etc.)
- Bags
Lighting
As the main aim for this Advert will be making it come out
as a natural image no lighting will be used therefore the film will be filmed
during the day as it will also make sense due to our objective in making indication of the
characters clear.
Actor movement/expressions
This will be a slow paced advert and also looking at the
expressions there will be a range of expressions used in order to show the
emotions of the characters depending on what will be occurring. Therefore as an
example when someone is posing within the advert they will have to interpret
their emotion through their expressions (e.g. by smiling or having a straight
face).
Treatment
The video type will be linear as this will be based on a
storyline. However it will be non-linear meaning that the events will not be in
a sequential order. The overall look and feel in which the short film will be
aiming to make the audience get will be different reactions as there will be a
range of events in which will be shocking and there will also be some funny
scenes and in terms of the overall look the short film will have to look like
an actual normal school environment and the scenes will have to look natural
meaning that it should not look like the characters are acting but actually carrying
out their daily lives.
Camera shots
The camera shots within this advert will be very important
as one of the important things will be trying to show expressions and the
feelings of the characters. However consideration of introduction to the
environment will also be implemented as the audience will have to be made aware
of where the characters will be and what they will be doing therefore meaning
that they are aware of all the things that will be occurring. In order to
fulfil this use of long and close up shots will be important overall along with
other shots.
Context
The purpose of the advert will be mainly to convey all the
clothing in which we advertise in the correct manner that will interest the
audience. Therefore audience engagement will be very important meaning that we
should include different types of shorts and we should also ensure that things
such as the length of the advert are not too long.
Risk assessment
|
Location
|
Risk
|
|
Cox Street
|
Cars, bikes and Props
|
|
Motor Museum
|
Falling
off building
|
|
Garden
|
Animals, runners and dropped objects (e.g. bottles)
|
Crew list
|
Name
|
Role
|
|
Kashif Naseer
|
Actor and Editing
|
|
Munashe Mukandi
|
Actor,
director and Editing
|
|
Curtis Fletcher
|
Camera work
|
|
Haris Umair
|
Camera
work
|
Name: Munashe Mukandi
Age: 18
Advertisement Experience: Some
Occupation: Media Student
Age: 18
Advertising experience: Some
Occupation: Media Student
Budget:
|
Equipment/ other
|
Cost
|
|
Camera
|
£800
|
|
Tripod
|
£50
|
|
Editing software
|
£ 650
|
|
Stationary (for planning)
|
£20
|
|
Actors
|
£50 for each actor
|
No comments:
Post a Comment