Storyboard

	The first scene will be based on the motor museum stairs in which the advertisement will be established.
	For the first scene this is going to show the character moving from one position to another in a still shot in which will make him seem like he is disappearing and reappearing on another spot.
	The next scene shows two characters in which one will go down the stairs bar and join the other.
	After doing the scene on the stairs the advertisement will go on to show the character in a garden just doing different poses.
	Within the Garden the two characters will also do a catwalk to show different angles of their clothing.
	Another scene will also show a character walking therefore clearly showing what they are wearing which is relevant as the advert is based on clothing.

18/03/13

Within this lesson we started filming and went to motor museum to do a few scenes. This filming session was very productive as we managed to film scenes of the character shuffling around the motor museum spiral.

 

 

However despite being successful in this we also decided on doing some scenes of free running again in which we wanted to add but the scenes did not go with our advert concept. In order to cover for these scenes that did not match with the rest of the advert we have decided to do other scenes within the next lesson.



Pre-production

Advert Description:

Within the advert we will try to gain interest from our target audience by use of different techniques. Firstly we will use music that is lively and well known by people aged 16-25 years meaning that this alone will make the audience persuaded to watch it. The advert will be based in different locations therefore meaning that the audience do not get bored. Along with this the scenes will have different types of shorts and angles in which we will use to make it more interesting. The Advert will be linear meaning that the scenes will be showed in a sequence that will start from the beginning to the end.

Misc. En Scene

Within this I am going to state what the camera will be seeing. Therefore I am going to look at all the different aspects of our advert meaning that I will look at the characters and the way they will be portrayed.

Clothing/make up

Firstly the clothing is a very important part of the advert as this is the representation of the environment that the characters will be in. Therefore the advert will be based in different environments such as the motor museum and a garden. The characters will be wearing formal clothing or casual due to this being the form of clothing in which we would like to convey to our target audience. In terms of make-up this will not be required as the characters will be trying to interpret a natural look in which will therefore go with the advert overall all as it is meant to be simple and straight forward however also interesting at the same time.

Locations

The locations that will be used within the advert will be firstly Cox Street in which a character will be shown walking along the pathway however mainly focusing on his clothing and his bag in which is the main aim of this advertisement. Another location will be the motor museum along with a garden.

Props

The props that will be required will be:

• Costumes (casual clothing: e.g. t-shirts, jeans, shirts etc.)
• Bags

Lighting

As the main aim for this Advert will be making it come out as a natural image no lighting will be used therefore the film will be filmed during the day as it will also make sense due to  our objective in making indication of the characters clear.

Actor movement/expressions

This will be a slow paced advert and also looking at the expressions there will be a range of expressions used in order to show the emotions of the characters depending on what will be occurring. Therefore as an example when someone is posing within the advert they will have to interpret their emotion through their expressions (e.g. by smiling or having a straight face).

Treatment

The video type will be linear as this will be based on a storyline. However it will be non-linear meaning that the events will not be in a sequential order. The overall look and feel in which the short film will be aiming to make the audience get will be different reactions as there will be a range of events in which will be shocking and there will also be some funny scenes and in terms of the overall look the short film will have to look like an actual normal school environment and the scenes will have to look natural meaning that it should not look like the characters are acting but actually carrying out their daily lives.

Camera shots

The camera shots within this advert will be very important as one of the important things will be trying to show expressions and the feelings of the characters. However consideration of introduction to the environment will also be implemented as the audience will have to be made aware of where the characters will be and what they will be doing therefore meaning that they are aware of all the things that will be occurring. In order to fulfil this use of long and close up shots will be important overall along with other shots.

Context

The purpose of the advert will be mainly to convey all the clothing in which we advertise in the correct manner that will interest the audience. Therefore audience engagement will be very important meaning that we should include different types of shorts and we should also ensure that things such as the length of the advert are not too long.

Risk assessment

Location	Risk
Cox Street	Cars, bikes and Props
Motor Museum	Falling off building
Garden	Animals, runners and dropped objects (e.g. bottles)

Crew list

Name	Role
Kashif Naseer	Actor and Editing
Munashe Mukandi	Actor, director and Editing
Curtis Fletcher	Camera work
Haris Umair	Camera work

  Character Profiles

                                                      

Name: Munashe Mukandi 

Age: 18  

Advertisement Experience: Some

Occupation: Media Student         

                         

Name: Kashif Naseer
Age: 18

Advertising experience: Some

Occupation: Media Student                                                                 

                                           

Budget:

Equipment/ other	Cost
Camera	£800
Tripod	£50
Editing software	£ 650
Stationary (for planning)	£20
Actors	£50 for each actor

                                                             

18/03/13

Within this lesson we have discussed further as to what we can do for our advert and we have decided on using more things of the actual concept of shuffling meaning different movement within the advert that signify shuffling. Furthermore we have decided to simplify the advert and make it straight forward meaning that the audience stay engaged in the whole advert therefore meaning that they see all the details stated etc.

11/03/13

Today we did further editing for our advert but the scenes of the advert do not match up to what we imagined within our storyboard. Therefore this advert will not be a success hence why we have decided on starting another advert with a whole new concept as the concept that we had would not have been applicable according to what is required.

4/03/13

Within this lesson we decided that we would do some free running scenes for our advert with two people shuffling around.  We also did some scenes of two character playing football as this was one of our props for our advert. However we did not do the bike and the skateboard scene as we did not have these props. Overall looking at the footage we got the scenes did not come out as we wanted them to therefore we will have to see if we have to film them again or find other solutions.

25/02/13

Within this lesson we started to do some scenes for our advertisement whilst focusing on our company name shuffle therefore inputting this within the advert. We also looked at other ideas that we had and ensured that they were within the advert. We also discussed all the different aspects of the advert we would like to include and what would be the important things to carry out in order to ensure that the whole process would be a success. In order to start making progress with our 5 minute advert we started editing the car scene. However there is indication of some problems as the scenes are blurry due to problems with the camera. Therefore the solution is to film the scene again however looking at the advert it does not convey the brand that will attract the target audience in which we are going to aim for. Therefore we have decided to discuss this within the next lesson.

11/02/13

Within this lesson we had a filming session in which we filmed different scenes. However despite having some footage that would be useful most of the things in which we filmed would not be relevant hence why we also discussed while filming the different things that we can do to improve our filming therefore giving us time to reflect and make improvements that would make our filming process effective and efficient.

27/01/13

Within this lesson we effectively discussed and planned as to what we wanted to start filming for our advert. As we discussed we decided to start with doing a car scene as our advert will be based on different scenes with the characters having different props.